Tamobila vs Loc.ma (2026): public pricing vs a sales call
Loc.ma holds a premium domain and publishes nothing — no features, no pricing. Tamobila is the opposite: public 0 + 0.5% pricing, public app, free to start.
Loc.ma holds one of the strongest domains in Moroccan car-rental software. The product is opaque from the public web — the landing page returns essentially a title tag, no feature list, no pricing page. We're the opposite: every price is published, every feature is in the changelog, and the default plan is 0 MAD up front — you start for free and pay nothing until you collect rent.
That asymmetry is the whole comparison. Their price is whatever they choose to tell you on a call. Ours is on the page, and it starts at zero.
Tamobila vs Loc.ma — at a glance
| Aspect | Loc.ma | Tamobila |
|---|---|---|
| Public website with features | No | Yes |
| Public pricing page | No | Yes |
| Free plan, unlimited cars | Unknown | Yes — 0 MAD + 0.5% of CA |
| Sign contract on phone | Unknown | Yes |
| Photo inspection (guided) | Unknown | Yes — 8 photos in app |
| OCR license / CIN scan | Unknown | Yes — included |
| WhatsApp / SMS automation | Unknown | Yes — built in |
| AI WhatsApp agent (answers & books) | Unknown | Yes — included |
| Online booking site for your agency | Unknown | Yes — included |
| Cross-agency blacklist | Unknown | Yes — cross-agency |
| GPS / geofence / OBD | Unknown | Yes — included |
| Forecast & ROI | Unknown | Yes — per car |
| Multi-language UI | Unknown | 8 languages — FR/AR/EN/ES/DE/IT/PT/NL |
| Multi-branch | Unknown | Yes |
Every Loc.ma row is "unknown" because their site doesn't expose product detail. Three separate fetches of the homepage and likely-named subpages (/fonctionnalites, /tarifs, /contact) returned only the page title at the time of writing (June 2026). This may be a private offering sold by direct outreach, an under-construction site, or a parked premium domain — we can't tell from the public web.
Where Loc.ma is strong
The domain. loc.ma is the obvious URL for a Moroccan car-rental product, and that's a real marketing asset. If the product behind it is mature and they reach you via a sales call, the brand value is real.
Where we're different
One choice: we sell software the way software gets sold in 2026 — public pricing, public features, public changelog, and a free plan you start without an email exchange. Not just published, but zero up front: Starter is 0 MAD/month and we take 0.5% of your rental revenue at month close, with every feature switched on and no cap on cars or bookings. You can see the price, start the plan, and pay nothing until you've collected rent. (Why we take 0.5% of your revenue)
Four features we know we ship and they may or may not:
- 8-photo inspection that wins deposit disputes (here).
- Cross-agency blacklist — the bad customer who burnt another agency this week shows up flagged at your counter (here).
- An AI agent on your WhatsApp that answers customers, quotes availability and takes bookings 24/7 (here).
- Forecast & ROI per car so the owner reads the Monday-morning numbers without rebuilding them (here).
The price, side by side
| Plan | Tamobila | Loc.ma |
|---|---|---|
| Starter | 0 MAD + 0.5% of CA | Unknown |
| Enterprise | 999 MAD/mo flat | Unknown |
| Scale | On request | Unknown |
We can't write the right-hand column because Loc.ma doesn't publish it — the price you'll get from them is the one they choose to give you, after a call. Ours is public and it starts at zero, so you can try it this afternoon without an email exchange and never pay a dirham until you collect rent.
Who Loc.ma is right for — honestly
An agency that already has a relationship with the Loc.ma team, has seen the product in a sales demo, and trusts the quote enough to sign. Without that, you're buying software you can't preview.
Who we're right for
Anyone who wants to read the price page, click through the features, sign up free, and run a real contract through the app this afternoon — no demo call, no quote, no card. Starter stays free forever and the 0.5% only applies once the rent is in. We migrate the first 50 contracts for free.
The cars do the talking. The pricing page just has to get out of the way.
