Tamobila vs LocApp (2026): pricing, features, honest comparison
LocApp has the cleanest UI of the local options — and a fixed fee, rent or not. Tamobila is 0 up front + 0.5% of revenue. Where each one wins in 2026.
LocApp is one of the better-looking pieces of car-rental software in Morocco. The trial is real, the contract flow on the phone is fast, and the team replies in French within the hour. The difference is the bill: LocApp charges a fixed fee whether you rent a car or not. We charge 0 up front and take 0.5% of what you actually collect.
Here's the comparison without the marketing.
Tamobila vs LocApp — at a glance
| Aspect | LocApp | Tamobila |
|---|---|---|
| Pricing model | Fixed fee, per user / per agency | 0 up front + 0.5% of revenue (CA) |
| Cost in a dead month | Full fee, regardless | 0 — you pay on what you rent |
| Entry price | ~200 MAD / month | 0 MAD + 0.5% of CA |
| Mid-tier | ~400 MAD / month | Same Starter — 0 MAD + 0.5% |
| Multi-branch | ~800 MAD / month | Enterprise — 999 MAD flat, no share |
| Adding counter staff | Bill goes up per seat | Free — we never charge for seats |
| Cars / bookings on Starter | Tiered by plan | Unlimited, unlimited |
| Sign contract on phone | Yes | Yes |
| OCR licence / CIN scan | Yes | Yes — included |
| 8-photo inspection workflow | Manual | Guided, in the app |
| Cross-agency blacklist | Single-agency only | Yes — cross-agency |
| WhatsApp automation | SMS + WhatsApp | Yes — built in |
| AI WhatsApp agent (answers & books) | No | Yes — included |
| Online booking site for your agency | Not advertised | Yes — included |
| Per-car ROI & forecast | Paid add-on | Included, every plan |
| Multi-language UI | French only | 8 languages — FR/AR/EN/ES/DE/IT/PT/NL |
| Free migration from paper | Quote | Yes — first 50 contracts |
LocApp pricing is the public list at the time of writing (June 2026). Quotes change — check before you sign.
Where LocApp is strong
The cleanest UI of the Moroccan options. A 14-day trial with no card up front. A French-speaking team that picks up the phone. The phone-signature flow for contracts is well executed and fast — for a single-branch agency that lives in French, the experience at the counter is good.
Where it gets thinner: the blacklist stops at your agency's edge, the photo inspection isn't a guided protocol (you remember to take photos, or you don't), and the ROI / forecast layer sits behind a paid add-on. And the bill grows with users — hire a counter staffer, the line item bumps — while staying fixed no matter how little you rent that month.
Where we're different
Four deliberate choices:
- 0 up front, 0.5% of what you collect. No monthly fee on Starter. The platform takes half of one percent of your chiffre d'affaires, billed at month close against confirmed rentals. Rent nothing in a slow February, you pay nothing — a fixed-fee tool still bills its 200–600 MAD that month. It's the cheapest entry in Morocco for any agency that isn't already huge, and the only "we earn when you earn" model on the market. (Why we take 0.5% of your revenue)
- Cross-agency blacklist. A LocApp blacklist catches the customer who burnt your agency. Ours catches the one who burnt the agency across town last week and just walked into yours. (Five questions before keys leave the drawer)
- Forecast & ROI included, not an add-on. Per-car lifetime curves, utilisation, RevPAD — the numbers an owner reads Monday morning ship in every plan. No upgrade tier, no line item. (The numbers every owner should read)
- We never charge for seats. Add the whole front desk; the bill doesn't move. LocApp's grows with every user you onboard.
Plus an AI agent that answers your WhatsApp and takes bookings 24/7, an online booking site for your own agency, and 8 languages out of the box (FR, AR, EN, ES, DE, IT, PT, NL — community-extendable to any other), where LocApp ships French only.
The price, side by side
LocApp's bill is fixed regardless of revenue and climbs as you add users. Ours is 0 up front, scales only with what you actually collect, and never charges per seat.
| Plan | Tamobila | LocApp equivalent |
|---|---|---|
| Starter | 0 MAD + 0.5% of CA | ~200 MAD/mo |
| (mid fleet) | Still 0 MAD + 0.5% of CA | ~400 MAD/mo + analytics add-on |
| Enterprise | 999 MAD flat, no revenue share | ~800 MAD/mo |
| Scale | On request | — talk to their sales |
Starter is free forever — unlimited cars, unlimited bookings, every feature. When 0.5% of your CA would top 999 MAD, you switch to Enterprise: a flat 999 MAD a month, no revenue share, up to 50 cars and 1 000 bookings, with a dedicated manager. Cheapest at the bottom, capped at the top. The only add-on is hardware: a connected GPS tracker at 40 MAD/mo per vehicle — live map, geofence, remote engine cut included.
Who LocApp is right for — honestly
A single-branch French-speaking agency with a small team that wants a good-looking app, a fast trial, and the basics done well. If your customers don't speak Arabic at the counter, your blacklist concerns stop at your own door, and you don't need analytics, LocApp will serve you fine.
Who we're right for
A multi-branch or Arabic-speaking agency, anyone who's been burnt by deposit disputes, anyone who wants the ROI numbers without an add-on, and anyone who'd rather pay nothing in a dead month than a fixed fee whether the lot moved or not.
Starter is free — unlimited cars, no card. Run a real contract through the app this week and decide on the data. We migrate the first 50 contracts for free.
The cars do the talking. The pricing page just has to get out of the way.
