Monday morning, your accountant sends you yesterday's revenue. Good. You glance at it. You feel something — satisfied, worried, neutral. You move on.
The number didn't tell you anything you can act on. Here are four that will.
1. Utilisation rate, per car
Of the 7 days last week, how many days was each car on a contract? A car at 85% utilisation is your business. A car at 35% is a question — wrong type, wrong branch, wrong price, or time to sell.
Reading the fleet as one average hides the answer.
2. Revenue per available day (RevPAD)
Total revenue ÷ (cars × days). One number that mixes price and utilisation. If utilisation rises but RevPAD stays flat, you're discounting too hard. If RevPAD rises but utilisation drops, you're pricing yourself out of the market.
Track it weekly. Compare to the same week last year, not to last week.
3. Cost per kilometre
Maintenance + tyres + repairs ÷ kilometres driven. Per car. The number nobody calculates because nobody likes the answer. The cheap workshop that charges 200 MAD instead of 350 MAD per service shows up here, six months later, when the car breaks down on a customer.
4. Deposit-dispute rate
Disputes per 100 contracts. If it's above 3%, look at your check-in protocol. If it's above 8%, look at your customer-selection.
One number per category, every Monday, on one page. Twenty minutes of reading. The rest of the week makes more sense.
